Each of the pavilions expresses its own brand philosophy via its architecture. Once inside, the visitor is enveloped by the illustrated world of this particular brand. 

The pavilions lie in the centre of the park: Volkswagen and Audi to the north, further south are SEAT, Škoda, Lamborghini and the Premium Clubhouse. The Porsche pavilion constructed adjacent to the Volkswagen Commercial Vehicles pavilion, right next to the lagoon. The striking Volkswagen Commercial Vehicles pavilion is in the South-East of the park.