Web Content Display Web Content Display

Photo: Chris Franjkovic

Web Content Display Web Content Display


Brand & Experience-Shop

Web Content Display Web Content Display

Experience three exciting shopping worlds under one roof on the ground floor of the ZeitHaus, with over 350 square metres to explore: many brands from the Volkswagen Group are presented in three sections: Volkswagen Brand World, Innovation, and Lifestyle. Discover the unique mix of hand-picked products, both new and well-established! The path through our automobile exhibition leads you right into the new shopping paradise.

Volkswagen BRAND WORLD

Every visitor, whether they are a car fan or not, will find something to get excited about at the Brand World. All car brands are represented, with products ranging from stylish clothing to select vehicle literature. The small-scale car towers are the creative highlight: With a height of 2.5 metres, they each offer enough room for 96 model cars. These small car towers are also illuminated in unison with the large ones on special occasions.


Things are quieter, darker, but all the more exciting in the Innovation area. Bicycle helmets with hands-free systems are just one example of the smart mobility gadgets on sale here. You even have the opportunity to discover one or two prototypes and test them yourself.


The product range includes a mix of select home and lifestyle accessories and the most popular products from the Metropol shop, which has now been incorporated into the new shop. This shop offers high-quality leather bags and kitchen utensils, as well as a large selection of first-rate children’s gifts, quirky cuddly toys, and grow-with-me multifunction scooters, for example.

Web Content Display Web Content Display

 Our own Autostadt product line is available exclusively in our shop. Our line includes, for example, pencils made from recycled CDs or glass bottles made in Hamelin. Sustainability and regional focus play a major role in our line and in the shop’s entire product range.

An action area in front of the shop offers space for interaction and different eye-catchers. Would you like to try out our smart gadgets before you buy or build the latest LEGO model right there and then? No problem! There are 120 square metres for you to try out products and join in the fun.

Web Content Display Web Content Display


The shop is open daily between 10 am and 6 pm.

Please note that a ticket to Autostadt is required to visit the shop.